THE MAN
Aniket Warty.
Entirely my own.
Founder. Writer. An independent mind with a considerable appetite for life.

I build businesses, write, ask questions and take considerable pleasure in being alive. I am the Founder and Group CEO of Zen Atlas Group. That tells you what occupies much of my working day. There is considerably more to the story.
Forty-five years of professional life have given me a great deal to make, question, keep and reconsider. This website brings those parts of my world together: the companies, the writing, the ideas still taking shape, and the small observations that deserve a place of their own.
I like a mind that can explain itself. I like the moment an idea begins to work. I like music, cinema, science, a good argument and the discovery that there is something else worth understanding.
My curiosity does not report to my job title. I intend to keep it that way.
HOW I SEE IT
My life.
My judgment.
I am an Objectivist. Reason, individual freedom, productive achievement and the pursuit of my own happiness are principles I take seriously. They shape what I build, the arguments I make and the relationships I choose.
I regard each person as the owner of their life, with the right to think, choose, produce and enjoy the result. Freedom carries responsibility for those choices. It also requires that I recognise the same freedom in others.
Value for value follows from that. I want to offer something worth having and recognise the value I receive. In business, that means useful products, honest agreements and delivery. In friendship and love, it means the qualities that make another person matter: honesty, affection, thought, trust and the pleasure of their company.
I have no apology to offer for ambition or earned wealth. I do have a standard for how they are pursued. Create something worthwhile. Deal honestly. Own the consequences.
What I mean by value for valueMY DEFINITION OF LIFE
Fun.
Learning.
Learning gives me more of reality to understand and more ways to act. Fun gives that expanding life its pleasure. I want the satisfaction of achievement and the freedom to enjoy what I have achieved.
A business can be an absorbing expression of both. So can a book, a piece of music, a conversation or a question in physics that refuses to leave me alone. I see no reason to limit a life to one department.
This is why the essays sit beside the notebook, and the enterprises beside the things I simply find interesting. They belong to the same person. The person is still at work, and still having a rather good time asking questions.
Read the noteSAY SOMETHING WORTHWHILE
A thought?
A good argument?
I welcome a clear proposition, an interesting question or a reason to reconsider something. Give me something worth thinking about.
Write to me